KeywordsД¬ontent analysis, first-class restaurants,turkey, website, web sites design and marketing characteristics

It has been found that although certain basic features are available in web sites, exclusive features that can affect customer experiences and preferences positively are insufficient in terms of design and marketing characteristics. Subsequently, ACLAS extended its services to other related areas Spanish as a second. universities and European organizations that Ecuador have a first class center dedicated to the study and research of Latin American culture, language and civilization. Obtained findings indicate that the rate of owning a website is low among the restaurants included in the research sample. Founded in 1991, ACLAS opened its doors as a response to the request from several U.S. Percentage and frequency analysis which is also called descriptive statistics is used for data interpretation. In the research, the gathered data is analyzed via SPSS 23 package program.

Content analysis is carried out by using the encoding table consisting of four main themes/categories based on interaction, navigation, functionality (subheadings of вЂdesignвЂ™) and marketing characteristics in websites of 93 first-class restaurants designated as the research sample. In this study, the focus is on the evaluation of the websites of first-class restaurants in terms of design and marketing facilities. Therefore it is vitally important for a restaurant to create the design and marketing characteristics of its own web site most efficiently. Websites having attractive, well-designed and sufficient content in terms of design and marketing characteristics influence sales, profitability and consumer satisfaction positively.

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